Fractional Goodwill
Team
Fractional Goodwill breaks big problems into small tasks anyone with a few minutes can finish. These are the people building it, starting with Operation Dumbo Drop.
Sue Davidson
Founder and program lead
Sue is a published biologist, MIT Sloan MBA (Class of 2004!), and retired strategy and analytics leader in digital marketing and customer-focused innovation and growth consulting. From 1994 to 2004, her scientific and applied work included research on bat behavior and communication, teaching high school biology, and consulting for the U.S. Environmental Protection Agency. Today, she explores how people and AI can cooperate to turn scattered knowledge, resources, and goodwill into useful action.
She imagined Dumbo Drop to give people a practical way into a very large problem: climate change. Her approach combines scientific curiosity, real-world experiments, humor, and the belief that people have more to contribute than anyone has figured out how to ask for. By combining Drop with Fractional Goodwill, she hopes to help laid-off workers, retirees, and people whose disabilities make traditional employment difficult or inaccessible find meaningful ways to contribute—on terms that fit their lives.
Her hopeful wager: that ordinary people can help save the planet in their spare time by doing what they do best—and sharing it. Anyone can be their own hero, if we work together.
Jon Hingston
Digital Project Leadership
Senior digital experiences leader with 20+ years of experience delivering complex digital platforms and technology-driven experiences for global brands including Google, Apple and Goldman Sachs. Brings product strategy, AI prototyping and technical delivery expertise to Dumbo Drop, focusing on technology feasibility, human-centered design, prototype validation and scalable implementation.
Reed Garrett
AI Architecture & Forward Deployed Engineering
AI architect who has spent his career turning ambitious ideas into systems people actually use. He led AI for a Fortune 20 company, oversaw an enterprise-wide model portfolio and built generative AI tools used daily by hundreds of marketers. Today he works independently, designing and building production AI agents for companies in healthcare and aerospace. He brings that range to Dumbo Drop, from boardroom strategy to hands-on code, leading the Fractional Goodwill platform build so that every hour of goodwill is visible, measurable and trusted.
Kaitlyn Stewart
Artist & Innovation Consultant
A NYC-based creative whose work spans corporate live notation, live portraits and event illustration, acrylic paintings, and more within the goal of bringing unique and human sparks to every project. Alongside her artistic practice, she works as an Innovation Consultant, exploring the intersection of creativity, technology, and new ideas across industries.